Rebranding Rebranding Isempower to Wayble: A Strategic Transformation
In today’s competitive real estate market, a solid online presence is no longer optional, it’s essential. Over a 12-month freelance project with Real Estate Professionals Inc., I had the opportunity to build their social media and plan their strategy, build their brand presence, and attract top talent to their brokerage. This case study takes you through the process of building momentum, engaging audiences, and showcasing results.
Phase 1: Laying the Foundation with Basic Social Media Posts
Objective: Build a consistent and appealing social media presence.
In the initial phase, my goal was to establish momentum for Real Estate Professionals’ social platforms. This began with a focus on basic posts that showcased the brokerage, its services, and the general benefits of partnering with Real Estate Professionals. By posting regularly and maintaining visual consistency, we started gaining followers organically.
- Strategies Used:
- Created and shared high-quality images and engaging captions
- Highlighted core services and key brokerage offerings
- Used relevant hashtags (#RealEstateCalgary, #CalgaryHomes, #YEGRealtors) to increase discoverability
Results:
- Increased followers by 35% on Instagram and Facebook within the first 3 months.
- Built a recognizable online identity for the brand, which laid the groundwork for further engagement.
Phase 2: The Realtor Spotlight Campaign
Objective: Engage and attract realtors to join the brokerage.
Once we had built some momentum, we moved on to the Realtor Spotlight Campaign. The idea was to showcase individual realtors working with Real Estate Professionals Inc., putting a face to the names and highlighting their successes. This not only promoted realtors within the brokerage but also attracted other realtors to join the team.
- Strategies Used:
- Monthly Realtor Spotlights: We highlighted top-performing realtors with engaging posts about their accomplishments.
- Top 10 Realtor of the Month and Top 5 Realtor Team campaigns, celebrating success stories and showcasing top performers.
- Promoted new realtors joining the brokerage to create a welcoming and supportive brand image.
Results:
- Boosted recruitment: Increased inquiries from realtors looking to join the brokerage.
- Generated higher engagement on social platforms, with a 50% increase in likes and comments on spotlight posts.
- Strengthened brand loyalty among current realtors.
Our Instagram Feed
Phase 3: Educational and Engaging Video Content
Objective: Position Real Estate Professionals as market leaders through educational content.
With the basics established, we transitioned to video content to provide more dynamic and educational posts. This phase included the creation of a series called Navigating the Market, featuring experts like mortgage specialists, in-house lawyers, and top realtors discussing the Calgary real estate market.
- Strategies Used:
- Produced informational videos discussing market trends, property buying tips, and legal aspects of real estate.
- Leveraged the expertise of professionals in the brokerage, adding credibility and value to the videos.
- Posted short, digestible clips on Instagram and Facebook to maintain engagement.
Results:
- Higher engagement on videos: Video posts had an average of 70% more engagement than standard posts.
- Enhanced brand authority: The educational videos positioned Real Estate Professionals as experts in their field, attracting both realtors and clients.
Phase 4: Expanding Brand Presence with Marketing Strategy and Consultation
Objective: Develop a comprehensive marketing strategy to grow market share and attract realtors.
In the later months of the project, I played a key role in marketing consultation and brand strategy development. This included creating a brand guideline to maintain consistency, structuring recruitment campaigns to attract realtors from other brokerages, and advising on ways to enhance the brokerage’s market share.
- Strategies Used:
- Developed clear brand guidelines to ensure consistency across all marketing materials.
- Created targeted campaigns to highlight why realtors should join Real Estate Professionals, emphasizing the benefits of the brokerage.
- Assisted with the development of a new website to further enhance the brand’s digital presence.
Results:
- Improved brand consistency, leading to better recognition across platforms.
- Increased realtor recruitment, with inquiries rising by 20% in the final quarter.
- Strengthened digital presence: The website revamp and consistent social media strategy helped position Real Estate Professionals as a top brokerage in Calgary.
Establishing Long-Term Success
The work I did for Real Estate Professionals Inc. was about more than just generating content—it was about creating a sustainable brand presence that continues to grow. Through strategic planning, engaging campaigns, and a focus on delivering results, I helped the brokerage build its social media presence, attract top talent, and educate the Calgary market.
As a marketing consultant, my approach is always data-driven, focused on understanding the client’s needs and delivering results that move the needle. Whether you’re a real estate brokerage looking to grow your market share or any business aiming to elevate its digital presence, I can help you develop and execute a strategy that works.
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Let’s work together to take your brand to the next level. Contact Me for a consultation today!